What’s my story?

I tell stories for a living.

In 2011 I’ve now relocated to my hometown of Clearwater/Tampa Bay, Florida in the Belleair neighborhood. Born and raised. Second generation native Floridian.

I was lucky to have made my home in NYC since the ’90′s, mostly as the Account Exec business guy in ad agencies – creative, diverse, fascinating, and always-changing, that bunch. There, we solved creative challenges and told stories for a living. About Brands, that (usually) were exciting/entertaining/engaging enough to get a consumer interested in the Brand’s proposition.

But going back just as far, I’ve also evolved my craft and passion for photography storytelling. From the visually-tantalizing streetscapes, buildings, and trees of NYC to the spontaneous magic of children, pets and people in general.

Specializing in natural light settings, I take a very relaxed, photojournalistic, documentary style approach to portraiture. And especially with Weddings & Children – to find, see, capture, & record little fleeting stolen moments. Sometimes soft and quiet… quite often energetic, vibrant and spontaneous. I don’t manipulate or fabricate or manufacture. Just extract the essence of what’s already present. I want it to be pure and genuine.

A story to be told.

What I’ve found I have a knack for — whether consciously or subconsciously — is recognizing and capturing a subject in some kind of interesting context and relationship to their surroundings. Within architecture and interesting shapes/geometries, within the environment/nature, with another person, pet, or group of people. Relatedly, I think how we define our own life and our own world really boils down to context and relationships… yes?

Aside from my passion for photography and creative problem-solving, other endeavors include Vinyasa yoga, soccer, 4 NYC marathons, self-taught guitar, and Triathlons.

That’s my story and I’m stickin’ to it.